Monday 7 May 2018

Simple Advice To Write More and Earn More

A few days ago I was listening to an audio recording of a conversation with top copywriter, Bob Bly. http://www.justaddhustle.com/session1/.

Bob has been a copywriter most of his working life.

He works from an office he rents instead of working from home because he finds he gets more done this way.

Many copywriters have 'copy cubs' working for them but Bob never has because he prefers to do all his writing himself so that if anyone hires him to do their copy for them, they can be sure that it is actually Bob that will work for them and not a hired cub.

And one of the things he said in this audio really struck me as not only sage advice but also so simple that most people miss it.

He was asked about how much money he earns from his copywriting and how he manages to earn it consistently because Bob is one of the most highest-earning copywriters on the planet.

And his answer was simple. He said, (and I paraphrase because I can't remember his exact words) "I work 12 hours a day, 6 days a week. And when you work that much you have to earn a lot of money."

It made me nod my head in agreement because so often I get asked about earning money from writing because so many people never seem to be able to do it.

And when I delve deeper into the problem, it almost always turns out that they're not really doing much writing.

Their ideal is to write for a few hours every day.

But in reality, they're not writing very much even in a week let alone writing every day. It's also surprising (or perhaps not) how many people sit down at their computer every day, but instead of writing, they goof off on Facebook or forums or just idly surf the net jumping from one website to the next.

So the real 'secret' to earning a lot of money from writing is to do what Bob Bly does and do a lot of writing.

How much money could you earn if you were working 12 hours a day? And I mean actually doing writing instead of being distracted by other things.

I know I could quite easily knock my earnings out of the park (so to speak) if I kept those kinds of writing hours.

But I do work several hours a day and that is how I keep my writing income as consistent as I possibly can.

How about you?


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Friday 4 May 2018

The 'Secret' To Selling More Books

So you've written a book.

So what?

Who cares?

No one if you don't tell them about it.

But it's not enough to tell people that you've written a book.

You have to make them want to buy it.

But how do you do that?

It's not enough to just advertise your book and say "come and get it."

The 'secret' is to use emotion.

No one buys things they don't need without emotion.

You need to make them lust after your book.

So first you need to know who your market is.

And then you have to market directly to them.

Use the words in your sales page that they want to hear so that they "just have to buy it."

A good sales page can convince someone to buy your book even though they didn't even know they wanted to. But once they read your sales copy, they can't NOT buy your book.

The best way to learn how to do this is from the masters. The great copywriters.

And they learn everything they know from copywriters who've gone before them and they study marketing and learn everything they can to make their customers buy their products, even if they didn't want to buy them before.

They say that you can sell a mediocre product with great marketing, but you can't sell a great product with mediocre marketing.

So learn all you can about marketing with emotion.

Done correctly, it can rapidly multiply your sales.

Wouldn't you rather sell thousands of copies of every book you write instead of just a few dozen?

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
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Thursday 3 May 2018

The Mind Of A Great Copywriter

I've been talking a lot lately about swipefiles and how useful they can be.

But, if you do it right, you can use a swipefile to get inside the mind of great copywriters to not only see how they put their million-dollar ads together, but to understand the psychology of what they're doing.

You see, swipefiles aren't meant to be for actually swiping (stealing) the work of copywriters.

The way to get the most out of them is to take a really deep look into how they construct a sales page.

If you look deeply enough you can see how well they know their market and what emotion they're targeting.

They could be targeting jealousy, greed, lust, guilt, pride, or perhaps they're targeting self-esteem or trying to elicit joy or excitement.

Whatever it is, if you study the ads in a swipefile, you'll not only see the emotion they're aiming for, but you'll be able to see how they use it to manipulate the reader to make them want to buy.

Once you really see what they're doing it can be a real "Aha!" moment.

All ads manipulate. That's their job.

Copywriters know this and they look at all the features in the product they're writing about and turn them into desirable benefits that their target market can't resist.

And if you're writing a sales page for a book you've written, it should be easier for you because you know your own product better than any copywriter.

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html


Wednesday 2 May 2018

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