Thursday, 3 May 2018

The Mind Of A Great Copywriter

I've been talking a lot lately about swipefiles and how useful they can be.

But, if you do it right, you can use a swipefile to get inside the mind of great copywriters to not only see how they put their million-dollar ads together, but to understand the psychology of what they're doing.

You see, swipefiles aren't meant to be for actually swiping (stealing) the work of copywriters.

The way to get the most out of them is to take a really deep look into how they construct a sales page.

If you look deeply enough you can see how well they know their market and what emotion they're targeting.

They could be targeting jealousy, greed, lust, guilt, pride, or perhaps they're targeting self-esteem or trying to elicit joy or excitement.

Whatever it is, if you study the ads in a swipefile, you'll not only see the emotion they're aiming for, but you'll be able to see how they use it to manipulate the reader to make them want to buy.

Once you really see what they're doing it can be a real "Aha!" moment.

All ads manipulate. That's their job.

Copywriters know this and they look at all the features in the product they're writing about and turn them into desirable benefits that their target market can't resist.

And if you're writing a sales page for a book you've written, it should be easier for you because you know your own product better than any copywriter.

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html


Wednesday, 2 May 2018

Sci-fi, Fantasy Ebook Bundle

If you want to write sci-fi novels, you'll love this ebook bundle from award-winning sci-fi writer Orson Scott Card, at 85% off. But it's only for a limited time so be quick.

You will love this bundle if:
  • You’re interested in current fantasy/sci-fi writing trends
  • You're new to writing fiction or need help developing your characters
  • You want to hone your fiction writing skills
  • You want to find ways build, populate and dramatize fantastic new worlds
  • You’re needing to learn how to wield story elements that “define” the science fiction and fantasy genres

Your bundle includes:

The Writer's Digest Guide to Science Fiction and Fantasy Ebook
Retail Price: 19.99
Let this book be your guide as you venture into the fantastic and you'll create vibrant, captivating new worlds that spring off the page. Learn everything you need to build a fantastic world, inhabit it with original and believable characters, and create an authentic and enthralling story.

Writing Fantasy and Science Fiction Ebook
Retail Price: 19.99
In this book you will learn how to create out-of-this-world novels and short stories explained by the experts and best-selling authors. Discover how to shape your components into realistic storylines within the sci-fi/fantasy genre.

Elements of Fiction Writing: Characters and Viewpoint Ebook
Retail Price: 14.99
Learn how to create your cast of characters and develop a clear idea of the type of characters and narrative voice your story will embody! Raise your story's stakes, explore personality and viewpoint types, craft tension/struggle, and more!

Get this complete bundle right now for only $12.99 (that's 85% off).

Orson Scott Card is the bestselling author best known for the classic Ender's Game, Ender's Shadow and other novels in the Ender universe. Most recently, he was awarded the 2008 Margaret A. Edwards Award for lifetime achievement in Young Adult literature, from the American Library Association.

Card has written sixty-one books, assorted plays, comics, and essays and newspaper columns. His work has won multiple awards, including back-to-back wins of the Hugo and the Nebula Awards-the only author to have done so in consecutive years. His titles have also landed on 'best of' lists and been adopted by cities, universities and libraries for reading programs.


Enjoy 85% Off the Orson Scott Card Ebook Bundle at WritersDigestShop! Expires 05/30/2018.


How to Use a Swipe File

Swipe files can really help to take a sales letter from good to a money-making machine.

I find writing sales letters hard. I'm not that savvy when it comes to writing sales copy.

So I use swipe files.

It's like opening up a file and finding millions of dollars of the best copy to look through and borrow ideas from.

Sometimes I don't have a clue what to write.

So I just open up one of my swipe files and before I know it I've gone from writer's block to idea overload.

I only use swipefiles from the best copywriters so that I know they really know how to sell. And having their swipefile to read through is like finding gold.

I can look through ideas for headings, openings, bullets, stories and closes. Plus there are plenty of ideas for guarantees and huge lists of the right words to use.

Writing a book is one thing, but knowing how to sell it is what makes the difference between hundreds/thousands of sales and no sales.

That's why I'm a regular student of marketing. To make sure that once I write a book, I can sell thousands of copies.

And my collection of swipefiles are all I need to get me started.

I just take out the files and start working my way through them and before I know it I'm inundated with ideas.

If you don't already own a swipefile, it's worth looking into.

But only buy one from a top copywriter who knows how to make money writing sales pages.

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html


Monday, 30 April 2018

Writing With Confidence

No matter what you do for a living, having confidence is important for many reasons, but mostly it's because no one wants to do business with someone who lacks confidence in themselves, or in what they're selling.

And it's just as important if what you are selling is your writing.

If you lack confidence, it will show in your writing and in all your communications.

I often get emails from people offering me their publishing/proof-reading/graphic services and I delete them simply because the person comes across as simpering or desperate or unknowledgeable.

Instead I prefer to hear from someone who is sure about what they are trying to sell and know their product well. It makes me feel safe to do business with them.

So when you're writing, have confidence in what you're saying. Not only will it make your writing stronger and give the reader confidence in what you're saying, but it also makes you come across as really intelligent.

But how do you get the confidence you need?

There's a popular saying, "fake it till you make it."

Best selling author Joe Vitale calls it Nevillizing.

The term comes from his book The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) From the Inside Out. He named this method  after Neville Goddard, a very inspiring self-help author, and chapter 4 of this book (it's one of my favourite books) is all about how to Nevillize.

Nevillizing uses creative visualization for attracting anything that you want in your life. It uses vivid images to create a virtual reality of living the end result of anything that you want to achieve.

Nevillizing means living the emotions of already being who/where you want to be.

So if you want to be a best selling author, imagine yourself as having already sold a million copies of your books.

How confident would you be writing a blog post if you'd already achieved your writing and publishing dream of being a millionaire author?

THAT'S the confidence you need to write with.

And the time to start doing it is now.

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.