When it comes to being a writer, we all know that the book we've written is good, but it can sometimes be hard to explain it to people and get them to understand how great it is.
That's why it's important to know how to write great sales copy.
All the top copywriters understand how difficult it can be to find the right catchy phrases to get attention or how to use attention-getting words. And this is important because you don't just want to know how to write copy, but how to write copy that sells.
You need to know how to write offers that people can't resist.
But it doesn't have to be hard.
And the "secret" tool that top copywriters use, is their swipe file.
This is a collection of ideas for sales letters including headlines, closes, value building, benefits, bullets and everything else that a good sales letter needs.
But they don't swipe from just anyone. Copywriters only ever copy and file ideas from other great copywriters who's ads were proven winners.
Over the years I've actually bought swipe files from some great copywriters and in their files are pieces of ads from some of the biggest names in copywriting, all collected together over the years.
Of course, you can't actually use someone else's writing, but you can model your own sales copy on it.
And when you get a good swipe file, it's pure gold.
Before I begin writing a sales page, I just get out one of the swipe files and start looking through it and within minutes I'm overloaded with possible ideas for headings, openings, benefits and a whole lot more.
It's definitely a cure for copywriter's block.
If you can't afford to buy a swipe file, you can always start one of your own.
Whenever you see a great piece of copy, which can be as little as one word or one sentence, copy and paste it into your own swipe file.
You can organise what you keep as 'headings,' 'bullets,' 'openings,' or anything else. That way, if you need a good opening sentence for a sales letter or an email, just pull out your swipe file, look at the list of openings you've collected and off you go.
Swipe files are great because most of the hard work is done for you so you don't have to re-invent the wheel every time you want to write sales copy.
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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Be quick.
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