Monday 15 January 2018

What If...

What would happen if you wandered into a cafe with nothing but a notebook and pen just to see where it can take you?

How much writing do you think you could do?

How many ideas could you discover?

Just you, your steaming hot cup of coffee and nothing to do but use your notebook and pen.

Bliss.

That's what sometimes needs to happen.

 But it doesn't have to be a cafe.

It can be a travel mug of coffee that you take to the park, or go sit on a bench/chair in the middle of a busy shopping mall.

Try it for yourself.

I once sat on a bench in the middle of a busy shopping mall while I was waiting for someone who was in a job interview in one of the large department stores.

She got the job and I got heaps of writing done.

And the funny thing was that when she came out of the interview, she apologised that it took so long.

Yet I had been so busy writing that I thought she'd only been gone 10 or 15 minutes. But it was actually an hour and a half.

I had no idea how the time passed so quickly, but I got pages and pages of hand-writing done.

And so many new ideas my head was buzzing.

It was a great day for us both.


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Sunday 14 January 2018

Give Yourself Time To Write

“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” ~ E.Nightingale

We all have dreams. And the ones that are worthwhile take a long time to happen.

For instance, if someone wants to be a top-class barrister, it takes years of study and even longer to practice law and prepare to become a barrister.

Athletes take years to train and be the best. They have to get up early every day and spend hours training and perfecting their bodies and their abilities.

Doctors spend years studying, working as interns and work long hours to get to the top of their profession.

For some, this type of dedication comes easy. The work is tough, but the mental attitude is strong.

Yet for others, they start out wanting to be the best, but when they realise that they'll have to get up early every day, work long hours and really push themselves, they quickly change their mind and think that it seems too much like hard work.

And many writers have this same defeatist attitude when they realise that writing isn't as easy as they first thought it was going to be. That there's a lot to learn, that part of it will be about building a blog or website and that getting their work published isn't easy either. And self-publishing is something else they need to know about.

I hear from so many writers who have no patience when it comes to long writing projects like books.

I tell them that the more they write, the easy and faster they'll get, but they still don't want to do it and they soon give up trying, if they ever actually start in the first place.

They give up and say that they really don't have the time to write.

But what they don't realise is that the time is there.

There is always time.

The only difference is what you do with it.

You can use the time to write your next book or go back to drinking coffee in cafes, eating in restaurants, and sitting on the couch watching TV and saying that you don't have the time to write.

It's your time.

Choose wisely how you use it.


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Friday 12 January 2018

Think Carefully Before You Write Your Book Blurb

A book blurb can be found in two places - on the back cover of a printed book and in the book's description on the sales page of an online bookstore.

Blurbs are written by the author and are incredibly important because what you write in your book blurb affects a customer's buying decision.

We all do it. Before we buy a book we turn it over and read the blurb on the back cover, flick through a few pages for a brief glimpse of what's inside and that's all it takes to decide whether to buy a book or not.

And it's the same with online bookstores like Amazon.

You go to the site, read the book description (the blurb), click on the "look inside" feature to read a few pages, and then decide whether to buy the book or not.

That's why book blurbs need to be thought about carefully before they're written.

First, you need to make sure it's the correct length. This means being concise, and a blurb is usually only 200 to 300 words on a back cover, more on an online description.

What you write needs to be compelling enough to make the reader buy the book.

So don't just tell them what's in the book, tell them why they should read it. Make what you write so irresistible that they feel they HAVE to buy your book to find out more.

Sometimes, if you have them, you can put customer testimonials as the blurb, especially those that talk about how the book helped them or how great it made them feel.

But whatever you write, just remember that your book blurb is just as important as any other marketing you do because it is the difference between a sale and no sale.



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Thursday 11 January 2018

Choosing Quality Over Quantity

A few weeks ago I bought a pack of 20 pencils for only $2. And because I do most of my writing by hand, and often with pencils, I thought I'd bagged myself a real bargain. Not only did I have so many pencils for not much money, but they even had erasers on the end. Woot! Woot!

But guess what?

They all broke. As soon as I tried to sharpen them, the lead broke. AND the erasers all fell off as soon as I tried to use them.

Humph!

So I went to a stationery shop and bought individual pencils that cost over a dollar each. Yeouch!

But guess what?

I'm still using them, and they don't break, and the lead lasts a long time in between sharpenings. They don't have erasers though, but it doesn't matter because the last lot were useless.

And that got me thinking about everything that I buy and that I produce.

You've probably heard it before that quality is better than quantity, meaning that it's better to have a few quality products than a lot of cheap products.

And this applies to everything - houses, clothes, jobs (better to have a high-paying career that you love rather than work for low pay), and tools of the trade (including pencils).

It all comes down to cost per use, as in it's better to have a $20 t-shirt that you can wear 50 times than a $5 t-shirt that you can only wear a few times before it goes baggy and wears out. Not only does it equate to a smaller cost-per-use, but it looks better because it doesn't deteriorate as quickly.

This is why I usually (except for the odd pencil slip up) choose quality products, and this includes ebooks and courses that I buy to help me earn more money from my writing. I always make sure that they're made by someone who knows what they're talking about (as opposed to unknown 'authors' who write about how to earn a million writing books when I can't find even one that they've written), even if it costs me more money.

I also use everything I buy over and over again because if I buy something to help me write more and earn more but I don't use it, then that is a complete waste of money. But if I use it over and over until I can easily follow what it says, and make more money as well, then it was more than worth the purchase. If I buy an ebook or a writing course, I expect it to more than pay for itself because it's an investment, not a purchase.

It's the same with books. If I buy a great book full of really good information, I'll re-read it over and over again, and even make lots of notes and try out the advice it's giving. On the other hand, I get rid of books that aren't really useful, because I'd rather own a few great books than a lot of useless books.

When it comes to making purchases, it's no good penny-pinching to buy a lot of poor quality or useless products.

It's far better IMHO to always choose to have fewer but higher quality products.

And more importantly, use them.

Don't buy what you don't need and get the most out of everything you own.


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